Video Production Estimate Template

A video estimate is often the first number a client takes to their team, so it should show where the money goes. This template prices a series of customer testimonial videos by stage, from interview preparation to captioned cutdowns, and states the assumptions behind the number.

  • Pre-production
  • Production
  • Post-production
  • Online approval by your client
Free, no account needed to start. Not legal advice.

Use it when a client asks what a video would cost before you write a treatment or a full proposal.

The full template

Every line, price, and note is yours to change when you use the template in Clientary, and your client's details fill in from their record.

In the editor, the totals add up as you type. Once you send it, your client accepts it online, and it's ready to become an invoice. Edit this template online

Customer Testimonial Videos

Three customer testimonial videos of about two minutes each, filmed in one day at your customers' locations or your office, with two captioned social cutdowns of each. Includes interview preparation, a two-person crew, and two rounds of edit revisions.

Pre-production
Interview questions and scheduling$1,200.00
Production
Two-person crew and equipment, full day$4,800.00
Travel between locations$300.00
Post-production
Testimonial edits, color, and sound (3)$4,200.00
Captioned social cutdowns (6)$1,500.00
Music license$400.00
Total$12,400.00

Notes

This estimate is valid for 30 days. It assumes all three interviews can be filmed in one day, within 50 miles of each other. Location and talent fees, if any, are billed at cost with your approval.

We'll confirm the creative approach, schedule, and terms in a proposal.

How to use this template in Clientary

  1. Edit it online. Change any line item, price, or note, or add your own. No account needed.
  2. Preview it as your client will see it. Fill in who it's for and pick a design.
  3. Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your estimate is waiting in your new account with your client's details filled in.
  4. Send it for approval. Your client accepts it online, and you can turn it into an invoice or a project.

Learn more about estimates in Clientary.

Frequently asked questions

How do video producers estimate a project?

By stage: pre-production (planning, scripting, scheduling), production (crew and equipment by the day), and post-production (editing, color, sound, music, and graphics). Shoot days drive most of the cost.

What assumptions should a video estimate state?

The number of shoot days and locations, travel distance, how many revision rounds are included, and any costs billed separately, such as location or talent fees.

Is this video production estimate template free?

Yes. Read and copy the full text on this page, or edit it online and see it as your client will. When it's ready, start a free Clientary trial to send it or download it as a PDF.

Has a lawyer reviewed this template?

No. It's a general starting point written by Clientary, not legal advice, and it hasn't been reviewed by a lawyer for your situation or the laws where you and your client work. Have your own counsel review it before you use or sign it.

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