Your Company
October 17, 2026
Your Company
Your Client
123 Street Name, Ste 987
Sampletown, XY 50001
Thank you for the conversation about growing Your Client's search traffic. This proposal covers where your site stands, what we'll focus on in the first six months, how we work, and three retainer options.
[Summarize the situation, for example: the site ranks well for the company name, but rarely for the services customers search for, and most leads come from referrals and paid ads.]
Over the first six months, we'll focus on:
Month one: the audit. A full review of your site's technical health, content, and links, and of the competitors ranking where you want to be. It ends with a six-month plan we agree on together.
Technical fixes. Site speed, indexing, page titles and descriptions, structured data, internal links, and anything else the audit finds. We make the fixes ourselves where we have access, or brief your developer.
Content. New pages and articles planned around keyword research, and updates to existing pages that are close to ranking. You approve every piece before it's published.
Links and digital PR. Outreach to industry sites, publications, and partners with useful content and stories worth linking to. We never buy links or use link schemes.
You'll receive a monthly report on rankings, organic traffic, and leads from search, with a 45-minute review call to agree on next month's priorities.
Technical fixes can show results within weeks. Content and links take longer, and most clients see meaningful growth in four to six months. Search engines decide rankings, so we can't guarantee a position, but we'll report honestly on progress every month.
Retainers are billed monthly in advance. The first month's retainer covers the full audit and six-month plan.
Technical SEO and steady content
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $800.00 | $800.00 | |
|
Technical SEO and on-page optimization |
1 | $1,200.00 | $1,200.00 | |
|
Articles and page updates, 2 per month |
2 | $450.00 | $900.00 | |
| Total | USD $2,900.00 | |||
Adds digital PR and more content
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $1,000.00 | $1,000.00 | |
|
Technical SEO and on-page optimization |
1 | $1,200.00 | $1,200.00 | |
|
Articles and page updates, 4 per month |
4 | $450.00 | $1,800.00 | |
|
Digital PR and link outreach |
1 | $1,500.00 | $1,500.00 | |
| Total | USD $5,500.00 | |||
For competitive searches and larger sites
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $1,200.00 | $1,200.00 | |
|
Technical SEO and on-page optimization |
1 | $1,500.00 | $1,500.00 | |
|
Articles and page updates, 6 per month |
6 | $450.00 | $2,700.00 | |
|
Digital PR and link outreach |
1 | $2,500.00 | $2,500.00 | |
| Total | USD $7,900.00 | |||
The retainer starts with a three-month minimum term, then continues month to month. Either party may end it with 30 days' written notice. You may change retainer levels with the start of any month.
The first month's retainer is due on signing. After that, retainers are invoiced on the 1st of each month and due within 15 days. We may pause work on accounts more than 30 days overdue.
Content we create for you is yours once paid for. Your analytics, search console, and website accounts stay in your name, with access granted to us for the length of the retainer.
Choose your retainer level and sign below to get started. We'll schedule your audit kickoff within one week.