Your Company
October 17, 2026
Your Company
Your Client
123 Street Name, Ste 987
Sampletown, XY 50001
This proposal outlines an ongoing marketing partnership between Your Company and Your Client: the results we'll work toward, what's included each month, how we report, and three retainer levels to choose from.
[Summarize the current situation, for example: steady referral business, but little predictable demand from search or social, and no reporting on what marketing spend returns.]
Over the first six months, we'll focus on:
Each month we plan, produce, and report on an agreed set of deliverables. A shared plan at the start of the month sets priorities, and you approve content before it goes live.
Month one is onboarding: audits of your site, search, and social channels, tracking setup, and a 90-day plan we agree on together.
Every month after follows the plan, adjusted by what the numbers show.
You'll receive a monthly report covering traffic, leads, campaign results, and spend, with a 45-minute review call to agree on next month's priorities.
Retainers are billed monthly in advance. Advertising spend is billed separately at cost and paid directly to the ad platforms.
Search and content
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $800.00 | $800.00 | |
|
SEO, on-page and technical |
1 | $1,200.00 | $1,200.00 | |
|
Blog articles, 2 per month |
2 | $450.00 | $900.00 | |
| Total | USD $2,900.00 | |||
Search, content, and social
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $1,000.00 | $1,000.00 | |
|
SEO, on-page and technical |
1 | $1,200.00 | $1,200.00 | |
|
Blog articles, 4 per month |
4 | $450.00 | $1,800.00 | |
|
Social media, 2 channels |
1 | $1,500.00 | $1,500.00 | |
| Total | USD $5,500.00 | |||
Adds paid campaigns and email
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Monthly strategy and reporting |
1 | $1,200.00 | $1,200.00 | |
|
SEO, on-page and technical |
1 | $1,200.00 | $1,200.00 | |
|
Blog articles, 4 per month |
4 | $450.00 | $1,800.00 | |
|
Social media, 3 channels |
1 | $2,000.00 | $2,000.00 | |
|
Paid campaign management |
1 | $1,500.00 | $1,500.00 | |
|
Email newsletter, 2 per month |
2 | $400.00 | $800.00 | |
| Total | USD $8,500.00 | |||
Unused deliverables don't roll over to the next month, but we'll always tell you early if a month's plan is at risk.
The retainer starts with a three-month minimum term, then continues month to month. Either party may end it with 30 days' written notice. You may change retainer levels with the start of any month.
The first month's retainer is due on signing. After that, retainers are invoiced on the 1st of each month and due within 15 days. We may pause work on accounts more than 30 days overdue.
Content we create for you is yours once paid for. Ad accounts, analytics, and social profiles stay in your name, with access granted to us for the length of the retainer.
Choose your retainer level and sign below to get started. We'll schedule your onboarding call within one week.