Estimate #1001

Product Launch Campaign

Estimate No. 1001
Prepared Date October 17, 2026
Expiration Date November 16, 2026

Prepared By

Your Company

Prepared For

Your Client

123 Street Name, Ste 987

Sampletown, XY 50001

Scope

An eight-week paid and organic campaign to launch your new product, with messaging, ad creative, a landing page, setup and management on two ad platforms, and weekly reporting. Advertising spend is separate and paid directly to the platforms.

Description Qty Unit Price Total Price
Strategy

Campaign strategy and messaging

1 $2,500.00 $2,500.00

Audience and keyword research

1 $1,200.00 $1,200.00
Creative

Ad creative (static and short video)

12 $150.00 $1,800.00

Launch landing page

1 $2,400.00 $2,400.00

Launch email sequence (3 emails)

1 $900.00 $900.00
Campaign management

Tracking and conversion setup

1 $800.00 $800.00

Campaign management (weeks)

8 $450.00 $3,600.00

Weekly reporting and wrap-up review

1 $1,200.00 $1,200.00
Total Due USD $14,400.00

Estimate Notes

This estimate is valid for 30 days. We recommend an advertising budget of $12,000 over the eight weeks, paid directly to the ad platforms and not included above.

We’ll confirm the plan, timeline, and terms in a proposal once you’re ready to go ahead.