Your Company
October 17, 2026
Your Company
Your Client
123 Street Name, Ste 987
Sampletown, XY 50001
Thank you for inviting Your Company to work on Your Client's brand. This proposal covers what we heard, how we'll get from strategy to finished identity, what you'll receive, and three packages to choose from.
[Summarize the brief in the client's words, for example: the company has outgrown a logo made at founding, is moving upmarket, and needs an identity that feels credible to enterprise buyers while keeping its warmth.]
1. Discovery and strategy. A workshop with your team, a review of your market and competitors, and interviews with a few customers. We agree on positioning, personality, and audience in a short strategy brief before any design begins.
2. Concept directions. We present distinct creative directions, each with a logo, color, type, and a few applications that show how it would live in the world. You choose one to develop.
3. Refinement. We refine the chosen direction over two rounds of feedback, testing it at every size and in every place it needs to work.
4. Guidelines and handoff. We deliver the final files and a guidelines document so your team, printers, and partners use the brand consistently.
Every package includes discovery, the strategy brief, two rounds of refinement, and final files in print and digital formats.
For a launch that needs a strong, simple foundation
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Discovery workshop and strategy brief |
1 | $2,500.00 | $2,500.00 | |
|
Logo design (two concept directions) |
1 | $4,500.00 | $4,500.00 | |
|
Color palette and typography |
1 | $1,200.00 | $1,200.00 | |
|
Final files and a one-page usage sheet |
1 | $800.00 | $800.00 | |
| Total | USD $9,000.00 | |||
A complete visual system with guidelines
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Discovery workshop and strategy brief |
1 | $2,500.00 | $2,500.00 | |
|
Logo design (three concept directions) |
1 | $6,000.00 | $6,000.00 | |
|
Color palette and typography |
1 | $1,200.00 | $1,200.00 | |
|
Graphic elements, patterns, and iconography |
1 | $2,500.00 | $2,500.00 | |
|
Brand guidelines (20 to 30 pages) |
1 | $3,000.00 | $3,000.00 | |
| Total | USD $15,200.00 | |||
The full system plus the pieces to launch it
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Discovery workshop and strategy brief |
1 | $2,500.00 | $2,500.00 | |
|
Logo design (three concept directions) |
1 | $6,000.00 | $6,000.00 | |
|
Color palette and typography |
1 | $1,200.00 | $1,200.00 | |
|
Graphic elements, patterns, and iconography |
1 | $2,500.00 | $2,500.00 | |
|
Brand guidelines (20 to 30 pages) |
1 | $3,000.00 | $3,000.00 | |
|
Business cards and stationery |
1 | $1,500.00 | $1,500.00 | |
|
Social media templates |
1 | $1,800.00 | $1,800.00 | |
|
Presentation template |
1 | $2,000.00 | $2,000.00 | |
| Total | USD $20,500.00 | |||
Most identities take eight to ten weeks from kickoff: two weeks for discovery and strategy, three for concept directions, and three to five for refinement and guidelines. We'll confirm dates at kickoff, which can be scheduled within two weeks of your signed approval.
Two rounds of refinement are included for the chosen direction. A round is one set of consolidated feedback. Further rounds, or a new direction after one has been chosen, are billed at $150 per hour with your approval first.
Once the project is paid in full, Your Client owns the final logo and identity created for it, including the right to register them as trademarks. Concepts that weren't chosen remain ours. Fonts and any stock imagery are licensed from their makers under their own terms, and we'll tell you about any licenses you need to buy. We may show the finished work in our portfolio once it's public.
50% of the selected package is due on signing to reserve your place in our schedule, 25% when you choose a concept direction, and 25% on delivery of the final files. Invoices are due within 15 days.
Choose a package and sign below to accept this proposal. We'll be in touch within one business day to schedule discovery.